Tinsel & Twine
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About

 

Design. Build. Experience.

TINSEL creates experiences that are both beautiful and purposeful. For each event, we start with establishing
a vision and designing a concept. Then, our team of experienced designers and producers cover everything
from large interactive installations down to the small styling details of floral arrangements.

For all our immersive brand experiences, our design lies in the thoughtful intersection between form and function.

 


 

OUR HERITAGE IS ROOTED IN CREATIVE MARKETING,
AND WE'VE CRAFTED OUR EVENTS TO REFLECT THE FUSION
OF OUR EXPERTISE IN BRAND-BUILDING, ADVERTISING,
DIGITAL MEDIA, AND ENVIRONMENTAL DESIGN.

 

Consumers today expect to engage with both established and budding brands in an authentic way. Fueled by the ubiquity of social media, the demand for real life experiences has increased. TINSEL creates each event to be both beautiful and purposeful–speaking directly to today's more complex target audiences. We'll throw a gorgeous product launch and hit all your KPIs while we're at it.

Whether it's social media outreach or an entire rebrand, we create events strategically targeted with client goals in mind. From concept design to vendor coordination, we are redesigning experiences beyond the digital sphere and into real life. (Hashtag IRL. Hashtag Insta.)


 

The Design Process

TINSEL provides custom packages for every type of event,
and we ensure that the design process is as easy and seamless as possible.
We've worked with small shops and big brands, with intimate dinners and extravagant galas,
within the New York City area and all the way to Central America and Europe.

 
So you want to throw an event? Reach out to TINSEL with a clear idea of the type of event, the purpose, an estimated guest count, and a budget range.

So you want to throw an event? Reach out to TINSEL with a clear idea of the type of event, the purpose, an estimated guest count, and a budget range.

We create a comprehensive proposal outlining overall design concepts, including detailed mood boards and sketches, tailored to your needs.

We create a comprehensive proposal outlining overall design concepts, including detailed mood boards and sketches, tailored to your needs.

Based on discussions and edits to the Concept Design Proposal, we will draft a detailed contract outlining the vision and the scope of work.

Based on discussions and edits to the Concept Design Proposal, we will draft a detailed contract outlining the vision and the scope of work.

From there, TINSEL will provide a detailed timeline of deliverables to make sure all décor and coordination elements are executed on schedule.

From there, TINSEL will provide a detailed timeline of deliverables to make sure all décor and coordination elements are executed on schedule.

 

Our staff roster of over 90 Event Designers and Producers
will ensure that your event is a success.

 

 
Work work work work work work.
— Rihanna

✔︎ CONCEPT DESIGN

Establishing the overall design aesthetic or theme of the event, including comprehensive mood boards and sketches to communicate the vision

✔︎ VENUE SCOUTING

Determining the best space for the event, given the guest count, mood for the evening, and budget constraints

✔︎ VENDOR SOURCING

Leveraging our unique relationships with a variety of vendors throughout New York City and beyond

✔︎ BUDGETING

Calculating the most economical and impactful use of funds

✔︎IMPRESSION OPTIMIZING

Maximizing impressions and ensuring that your event reaches your target demographics

✔︎ RUN OF SHOW

Ensuring the event goes off without a hitch and that guests are enjoying the experience

✔︎ CONFERENCE PLANNING

Planning conferences including sourcing venues, coordinating vendors, figuring out logistics, and beyond

✔︎ INTERNAL TEAM BUILDING

Creating team building events for companies both large and small to foster a culture of creativity and appreciation

✔︎ DECOR

✔︎ INTERACTIVE INSTALLATIONS

✔︎ ENVIRONMENTAL DESIGN

✔︎ INSTAGRAM BACKDROPS

✔︎ STYLING

✔︎ FLORAL DESIGN

✔︎ PRINTED INVITATIONS

✔︎ VIP INVITATIONS

✔︎ LAYOUT FLOW

✔︎ FURNITURE RENTAL

✔︎ TABLESCAPE DESIGN

✔︎ MENUS AND PROGRAMS

✔︎ PRODUCT DISPLAYS

✔︎ MERCHANDISING

✔︎ WINDOW DISPLAYS

✔︎ RETAIL SPACE DESIGN

✔︎ PRINTED SIGNAGE

✔︎ PROP CREATION

✔︎ PROP SOURCING

✔︎ SET DESIGN

✔︎ PHOTOBOOTH BACKDROPS

✔︎ VENDOR COORDINATION

✔︎ GUEST FAVORS

 

 


 

"[EXPERIENCES ARE THE] EVOLUTION OF WHAT
INTERACTIVE ADVERTISING WAS A FEW YEARS AGO–
ANYTHING THAT PULLS PEOPLE INTO THE BRAND,
DIGITALLY OR PHYSICALLY.

[EXPERIENTIAL MARKETING] JUST HAS THE GAS PEDAL
ON IT NOW BECAUSE OF SOCIAL MEDIA AND TECHNOLOGY."

- Jeff Benjamin, CCO at JWT North America, for Adage.com