Sales Strategy

Strategy has been top of mind for us lately, and as three self-identified nerds (OK, 2 out of 3... we'll let you guess which partner isn't as nerdy), we turn to good old-fashioned book learnin' when in doubt. Enter our monthly Business Book Club, where we choose 3 books to read and share with Team TINSEL. This month, we've identified sales as the first area of focus.

Over the past 5 years (Five already?! Good grief...), we've had the great fortune of working with like-minded clients that have a vision for an event coupled with (lucky us!) great taste. The trick is: how do we find more of them? How do we position TINSEL to attract and retain these clients so that we can all make smarter, more beautiful events together? 

Because it's sales, we decided we wanted to explore a few different perspectives, and maybe even be a little OG about it. Not that we want to go all infomercial style up in here–nobody wants that–but there are tried-and-true sales principles that we would love to know–as the extent of our sales education was limited to a few weeks at business school. So we turned to our friends with sales expertise and savvy, and here are their recommendations. (Already loving these covers, amiright?) 

But wait, there's more! Our Goldman Sachs 10KSB classes have been incredible already. We've been working on identifying new business opportunities, assessing our risks, and taking stock of our inventory of resources while addressing big questions we haven't discussed at length (What's the ultimate goal, really? 20, 30, 40 years from now...) and focusing on the overall picture. It's been a trip to fly at a higher altitude, looking at the business from a bird's eye perspective. Excited to see how the next few months shape us. 

What about you? Any sales books and sales strategies that have drastically altered your business and your perspective? And while we're asking questions, who moved my cheese?*



The Goldman Sachs 10,000 Small Businesses Program

BIG news: We are thrilled to announce that we've been accepted to the Goldman Sachs 10,000 Small Businesses Program! We'll be part of Cohort 16 in NYC, and we are so honored and eager to get started. It's going to be an intense course from now until December, covering every area of business to help us grow–strategy, financial projections, innovation, diversifying revenue streams–all of it. 

The selection process was quite competitive, as we received many outstanding applications from throughout the New York City tri-state area. You were chosen from this strong pool of candidates and we are hoping that, with your dedication, you will benefit from the program and help to create new jobs and growth.
— The Acceptance Letter

So we'd like to take this moment to thank all of you: our friends, clients, and colleagues. We could not do any of this without you. Thank you for all the support, all the business talks, and all the champagne. Looking forward to even bigger adventures from here on out!

Let's do this,

TINSEL + American Museum of Natural History

We've been busy bees, and this April was filled with incredible events. One of which was the young members' gala at the American Museum of Natural History. That whale, though...

These iconic NYC venues have been a huge part of our past spring season, and we're excited to share them all with you–and even revamping the site a little bit while we're at it. (Our work is never done.) Did you see the stunning shots from a recent wedding at The Rainbow Room.

That whale, though...

Photos by Tory Williams.


TINSEL + Weeksville Heritage Center

Sometimes, a client comes along, and we know right from the get-go, that it's meant to be. Weeksville was one of those clients. We met Tia at the Prospect Park Fall Gala, and her elegance and energy drew us to her. Soon, we were exchanging stories over glasses of wine and fancy little moves on the dance floor. Turns out, she works for a wonderful organization, celebrating and commemorating the first free black community in New York. The Weeksville Heritage Center, deep in Brooklyn, is a campus that showcases a mix of the old (historic houses) and new (a modern main building), and they wanted to throw a party that would highlight that unique heritage. Cue our jazz-era celebration, transforming their modern space into a vintage-y jazz club lounge. And to the musical stylings of Dandy Wellington and his Band, some energetic dancers, and other equally energetic notable guests.

We created a space that's reminiscent of an old jazz club lounge, and flower arrangements of shades of wine and crimson to match.

The night ended with a lot of smiles, dance moves, and connections–and we're not just talking about the guests. Hands down, one of our favorite events to date. Looking forward to more beautiful shenanigans with Tia and her team at Weeksville. Some clients just feel like coming home.

With love,

Photos by Tory Williams.

TINSEL + Vestiaire Collective at Gallow Green

Oh, we were pushing for this summer heat–real hard. At the beginning of June, despite weather cold enough for puffer jackets (yes, down-feather puffer jackets... in JUNE!), we created a rooftop dinner for Vestiaire Collective. Welcoming Kate Foley as Contributing Fashion Director, we went for French chic with a touch of British countryside. The result was a lot of green, a propos for the venue, and lights... all the lights. 

Our team of #ladiesonladders started with creating lush coverage throughout the entire rooftop.

And we dressed one long table, with lush florals to drape down, overflowing onto the floor to create a luxurious feel to the evening, with handwritten menus and figs as a finishing touch for each place setting.

And we created floral swings to showcase some of Vestiaire's prize pieces during cocktail hour. (You do not want to know how much that Hermes bag is going for...)

The space looked like a fairy tale.

And despite the rain, we had a little moment in the sun. 


Photos by Chellise Michael and Ben Lozovsky.