Tinsel & Twine
©QuynDuong_TinselFlorals-24.jpg

Culture

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”

— ANTOINE DE SAINT-EXUPÉRY

 
If you want to build a ship,
don’t drum up [people] to gather wood,
divide the work, and give orders.
Instead, teach them to yearn
for the vast and endless sea.
— Antoine de Saint-Exupéry
 

Vision

TINSEL & TWINE will be the established authority in event design, celebrating life and inspiring designers everywhere by creating one-of-a-kind, memorable experiences across the globe. Headquartered in New York and establishing satellite offices in Europe and North America, our team of world-class event designers and producers will focus on higher-tier clientele in the lifestyle industries of travel, the arts, home, fashion, and beauty. TINSEL will change the industry and redesign the event planning and event design processes–bringing it out from behind-the-scenes shadows and into the forefront by making it more streamlined and focused–utilizing our expertise in events, brand strategy, and digital marketing to create a new status-quo.

Mission

TINSEL is an Event Design Studio headquartered in the creative heart of Dumbo, Brooklyn. We specialize in immersive brand experiences and styled weddings and galas. With our staff roster of over 90 Event Designers and Producers, we tailor each event specifically to each client, to create an experience that is both beautiful and purposeful. Our events lie in the thoughtful intersection between form and function.

TINSEL was founded with the following objectives as our day-to-day goals:

  • To spread good design and the spirit of celebrating life by creating one-of-a-kind memorable milestones
  • To do so with economies in mind; to minimize waste as much as possible–be it materials, time, or cost
  • To do good and donate our skills and time to local and international charities
  • To mentor creative talent and foster a truly collaborative environment–for employees and clients
  • To collaborate with other NYC businesses and entrepreneurs and promote budding businesses whenever possible
  • To inspire creatives, artisans, and entrepreneurs–both locally and internationally

Just a few of our team that's 90-people strong. Team TINSEL has designers, producers, planners, florists, carpenters, builders, calligraphers, painters, therapists, a cappella singers, specialists...

Just a few of our team that's 90-people strong. Team TINSEL has designers, producers, planners, florists, carpenters, builders, calligraphers, painters, therapists, a cappella singers, specialists...


Values

TINSEL comprises talented and inspired designers and producers, and we've established 15 values that sum up what makes us uniquely Team TINSEL. Our values are divided into 5 groups, with an icon to symbolize each group.


White Canvas

To symbolize purpose, polish, avant-garde ideas, and the pursuit of constantly reinventing ourselves and learning from our experiences.

 

 

 

TINSEL was borne out of inspiration. We were inspired to create something truly creative and worthwhile. Every event, every avant-garde concept, every décor element, every flower was put in place and handmade by an artisan, with attention to detail that is only possible when someone is truly inspired. We’ve fostered an environment that’s designed for the sharing and creation of new ideas, and every team member we bring on adds a unique perspective to the mix.

TINSEL was borne out of inspiration. We were inspired to create something truly creative and worthwhile. Every event, every avant-garde concept, every décor element, every flower was put in place and handmade by an artisan, with attention to detail that is only possible when someone is truly inspired. We’ve fostered an environment that’s designed for the sharing and creation of new ideas, and every team member we bring on adds a unique perspective to the mix.

The process is just as important as the finished product, and behind every beautiful event and every beautiful decorative element is a strategic process that’s organized and well thought-out. We pride ourselves not only in the quality of the finished product, but also in the experience along the way.

The process is just as important as the finished product, and behind every beautiful event and every beautiful decorative element is a strategic process that’s organized and well thought-out. We pride ourselves not only in the quality of the finished product, but also in the experience along the way.

We see every part of the business and every task as a learning opportunity. What’s the latest décor trend? Let’s find out. Is there a project that you’ve never done before? Let’s figure it out. We are constantly seeking to re-design our services and products, and as such, we are constantly learning in everything we do (and we mean everything), and you better keep up, because we’re quick on our feet. (Remind us to tell you everything we learned about frigate birds…)

We see every part of the business and every task as a learning opportunity. What’s the latest décor trend? Let’s find out. Is there a project that you’ve never done before? Let’s figure it out. We are constantly seeking to re-design our services and products, and as such, we are constantly learning in everything we do (and we mean everything), and you better keep up, because we’re quick on our feet. (Remind us to tell you everything we learned about frigate birds…)


Solid Gold Bar

To symbolize our high standards, our premium product, and authenticity–a solid gold bar, not gilded, and not a veneer.

We pride ourselves in the quality of our work, and every event is awesome. “Just enough” will never cut it, and we bring that attitude towards every step of the process: from conceptto execution. We’ll bring one-of-a-kind, avant-garde ideas to the table, and we’ll make them happen because ideas aren’t worth anything unless you make them real.

We pride ourselves in the quality of our work, and every event is awesome. “Just enough” will never cut it, and we bring that attitude towards every step of the process: from conceptto execution. We’ll bring one-of-a-kind, avant-garde ideas to the table, and we’ll make them happen because ideas aren’t worth anything unless you make them real.

Sometimes, it’s messy and beautiful. Sometimes, it’s chaos, and things come crashing down. The reality is that events are filled with the unexpected, and we’ll keep it real with you every step of the way. We won’t promise you the moon if we can’t deliver, and we’ll be the first to tell you if it’s not feasible. We write emails the way we speak, and we’ll dress with what’s comfortable and chic; stuffy suits are not us. But it’s true what they say: what you see is what you get, and what you see on our site, on our Instagram, at all our touchpoints is the real real behind the scenes.

Sometimes, it’s messy and beautiful. Sometimes, it’s chaos, and things come crashing down. The reality is that events are filled with the unexpected, and we’ll keep it real with you every step of the way. We won’t promise you the moon if we can’t deliver, and we’ll be the first to tell you if it’s not feasible. We write emails the way we speak, and we’ll dress with what’s comfortable and chic; stuffy suits are not us. But it’s true what they say: what you see is what you get, and what you see on our site, on our Instagram, at all our touchpoints is the real real behind the scenes.

The process is part of the product, and we work efficiently and effectively, using our time and resources to get the job done. This is not a hobby; this is our craft. And we realize that time is not infinite, so we strive to bring each project as close to perfection, given the constraints–whether it’s time, budget, or MTA delays–we’ll create the best given what we’ve got, knowing that our work is never done; it’s due.

The process is part of the product, and we work efficiently and effectively, using our time and resources to get the job done. This is not a hobby; this is our craft. And we realize that time is not infinite, so we strive to bring each project as close to perfection, given the constraints–whether it’s time, budget, or MTA delays–we’ll create the best given what we’ve got, knowing that our work is never done; it’s due.


The Ampersand

To symbolize our collaborative spirit and our connection to everyone around us.

Team TINSEL is a thing. Each member of the team is very important–from designers to partners to clients to vendors–with specific tasks that can only be completed efficiently and effectively if each person is responsible and accountable for their own part. Everyone we bring on has something special to contribute, and learning from everyone is part of the fun.

Team TINSEL is a thing. Each member of the team is very important–from designers to partners to clients to vendors–with specific tasks that can only be completed efficiently and effectively if each person is responsible and accountable for their own part. Everyone we bring on has something special to contribute, and learning from everyone is part of the fun.

We enjoy making new friends, and having a circle of support of other like-minded folks that make things happen is part of why we started this business. We work with other local businesses–budding and established–that share the same values as we do: pride in their work and a rate of productivity that’s intimidating and inspiring all at the same time. We build each other up, collaborate on creative projects, and happily connect folks that share the same spirit. (In addition to being people people, we're dog people too.)

We enjoy making new friends, and having a circle of support of other like-minded folks that make things happen is part of why we started this business. We work with other local businesses–budding and established–that share the same values as we do: pride in their work and a rate of productivity that’s intimidating and inspiring all at the same time. We build each other up, collaborate on creative projects, and happily connect folks that share the same spirit. (In addition to being people people, we're dog people too.)

You have to start somewhere, and at TINSEL, we encourage bold ideas and trying something new that’s never been done before. So even when something sounds crazy at first, we employ one of the tried-and-true tenets of improv comedy: Don’t say no. Always continue the conversation with “Yes, and…” Then, add something new that other team members can expand upon. This simple phrase opens up the floor to more fearless concepts and an environment where we can build on each other’s ideas, instead of tearing them down.

You have to start somewhere, and at TINSEL, we encourage bold ideas and trying something new that’s never been done before. So even when something sounds crazy at first, we employ one of the tried-and-true tenets of improv comedy: Don’t say no. Always continue the conversation with “Yes, and…” Then, add something new that other team members can expand upon. This simple phrase opens up the floor to more fearless concepts and an environment where we can build on each other’s ideas, instead of tearing them down.


Tinsel

To symbolize spreading joy and good vibes because we're in the business of having fun.

TINSEL was founded on celebrating life’s milestones, and we keep the energy level high, making sure to keep the mood up–even when we’re breaking down an event at 3:00 AM. We have become great friends with most of our clients and continue to work–and play–with them, because we’re literally in the business of having fun. To join Team TINSEL means joining a gang that’s fond of karaoke, champagne, steak, and the occasional off-color joke. Best if you’re cheeky!

TINSEL was founded on celebrating life’s milestones, and we keep the energy level high, making sure to keep the mood up–even when we’re breaking down an event at 3:00 AM. We have become great friends with most of our clients and continue to work–and play–with them, because we’re literally in the business of having fun. To join Team TINSEL means joining a gang that’s fond of karaoke, champagne, steak, and the occasional off-color joke. Best if you’re cheeky!

Whether it’s helping designers transition to a new, more creative career path, teaching inner-city kids a new skill, helping artisans abroad, or promoting a budding business here in Brooklyn, we find ways to pause and reflect on how far we’ve come since TINSEL was founded, and we give back every way we can. We also realize that it’s not all going to be rosy and easy, and that sometimes, venting is just part of the process, but we try to minimize the bad vibes as much as possible, and venting about a negative experience will result in a $1 to the Venting Jar–which, once it’s filled, will then be split: half to a designated charity and half to fund a team happy hour.

Whether it’s helping designers transition to a new, more creative career path, teaching inner-city kids a new skill, helping artisans abroad, or promoting a budding business here in Brooklyn, we find ways to pause and reflect on how far we’ve come since TINSEL was founded, and we give back every way we can. We also realize that it’s not all going to be rosy and easy, and that sometimes, venting is just part of the process, but we try to minimize the bad vibes as much as possible, and venting about a negative experience will result in a $1 to the Venting Jar–which, once it’s filled, will then be split: half to a designated charity and half to fund a team happy hour.


Art is never finished, only abandoned.
— Leonardo Da Vinci

Twine

To symbolize resourcefulness, intelligence, and creating something beautiful out of what's available.

At TINSEL, we’ve learned very quickly (see #3) to do more with less. We are resourceful and nimble, always adapting to new situations and finding solutions whenever a challenge rears its ugly head. (And yes, that happens often.)

At TINSEL, we’ve learned very quickly (see #3) to do more with less. We are resourceful and nimble, always adapting to new situations and finding solutions whenever a challenge rears its ugly head. (And yes, that happens often.)

…which is faster than a speeding bullet. We’ve accomplished so much with growing the business in such a short amount of time, and we apply that mentality to all functions of the business–big and small. We identify which tasks and projects need to be prioritized and work accordingly to be responsive to our clients’ needs, which is especially crucial when timelines are tight.

…which is faster than a speeding bullet. We’ve accomplished so much with growing the business in such a short amount of time, and we apply that mentality to all functions of the business–big and small. We identify which tasks and projects need to be prioritized and work accordingly to be responsive to our clients’ needs, which is especially crucial when timelines are tight.

Team TINSEL runs on organization (and Dunkin’ coffee, true.), but unexpected circumstances are bound to creep up. Firstly, we’ll mitigate the situation as best as we can, but if it does get to the point where we need to re-evaluate–we’ll move quickly to fix it. No excuses. No time wasted. We’ll just make it right.

Team TINSEL runs on organization (and Dunkin’ coffee, true.), but unexpected circumstances are bound to creep up. Firstly, we’ll mitigate the situation as best as we can, but if it does get to the point where we need to re-evaluate–we’ll move quickly to fix it. No excuses. No time wasted. We’ll just make it right.

Events are hard work, and oftentimes, demanding physical labor is required. There are big, glamorous events, but behind those events are menial tasks that need to be done in order for it all to come together. No task is too big or too small, and every one pulls their weight–whether it’s sweeping the dance floor before the guests arrive or rigging a floral installation to 18-foot ceilings. At each event, you can count on Team TINSEL to roll up our sleeves and handle all the little details.

Events are hard work, and oftentimes, demanding physical labor is required. There are big, glamorous events, but behind those events are menial tasks that need to be done in order for it all to come together. No task is too big or too small, and every one pulls their weight–whether it’s sweeping the dance floor before the guests arrive or rigging a floral installation to 18-foot ceilings. At each event, you can count on Team TINSEL to roll up our sleeves and handle all the little details.



Thank you to our photographer friends.