Dumbo is such a wonderful little neighborhood, and our real estate clients One John Street came to us with an idea in mind: to throw a little something-something for the community to enjoy on Mother's Day. Something that can bring local families together (and attract tourists at the same time) in an iconic landmark, the Archway under the Manhattan Bridge.
We created large posters and posted them all throughout Dumbo, and dropped "flower-bombs" at neighborhood shops to stir up interest in the days leading up to the event.
A sketch of the poster, as part of the creative process
“Flower bombin’ the ‘hood in preparation for Sunday’s #DumboFlowerPopUp for #MothersDay. #Peonies for errrrrybody and their mama (literally) #dumbo #flowerbomb #spreadthelove cc: @dumbobid #tinseltwineevents”
Families were able to customize their own bouquet and kids painted their own cards, creating something truly one-of-a-kind for mom.