Tinsel & Twine
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Spike TV Veterans Day

TINSEL designed Spike TV’s CSR event for Veteran’s Day, creating a stylized gym for the world record of number of pull-ups completed within 24 hours. (Guess what that number is...)

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We created three different sets for military veterans Guy Valentino and Brendan Ferreira.

We created three different sets for military veterans Guy Valentino and Brendan Ferreira.

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 The entire Viacommunity participated with their own pull-ups for #vownow. Networks were teams competing with each other for most number of pull-ups.

The entire Viacommunity participated with their own pull-ups for #vownow. Networks were teams competing with each other for most number of pull-ups.

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After about 20 hours at the Viacom facilities, we moved the set to Fox Plaza, for Guy to finish the morning and see if he could beat the world record.

After about 20 hours at the Viacom facilities, we moved the set to Fox Plaza, for Guy to finish the morning and see if he could beat the world record.

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 He broke the world record and completed 5,862 pull-ups over the course of 24 hours.

He broke the world record and completed 5,862 pull-ups over the course of 24 hours.

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